What’s There To Love About An On-Line Business?

I love being in this on-line space.

I love the challenge; I love being able to speak to people without tapping them on the shoulder and getting in their face.

I love the learning curve; I love the creative expression.

I love taking a passion and putting it into words, and pictures, and sharing it with everyone, or with no one.

I love the fact that my domain is my home – I am right and my most brilliant ideas can see light of day without asking permission of anyone.

But you know, there’s something I love about this on-line space that I just can’t seem to find the words for.

Yeah, it’s a feeling. It’s a feeling that this is a fit for me.

It’s a feeling that, while I intend to make really respectable retirement income with my business, even if I stay at my current income levels, I would do it anyways.

I would like to say it’s a gut feeling… but apparently the feeling is not in my gut.

I have been reading a great book lately: Start With Why by Simon Sinek. Sinek explains that “The newest area of the brain, our Homo Sapien brain, is the neocortex… is responsible for rational and analytical thought and language. The middle two sections comprise the limbic brain. The limbic brain is responsible for all of our feelings, such as trust and loyalty. It is also responsible for all human behaviour and our decision making, but it has no capacity for language.”

He spends time explaining the great loves of our lives. How we might say it was their great sense of humour that attracted us, or how smart they are, or even seemingly irrational comments like he/she “completes me”. Bottom line is that it “just feels right.”

“The part of the brain that controls our feelings has no capacity for language. It is this disconnection that makes putting our feelings into words so hard.”

I truly appreciated finding this book at this stage of the development of my on-line business. I have found myself using several cliché expressions to explain what I love and how I feel about this new passion of mine; turns out there probably aren’t really any words to describe how much I enjoy this place, how it makes me feel.

My final message to you is another direct quote from Sinek’s book: “The power of the limbic brain is astounding. It not only controls our gut decisions, but it can influence us to do things that seem illogical or irrational. Leaving the safety of home to explore faraway places. Crossing oceans to see what’s on the other side. Leaving a stable job to start a business out of your basement with no money in the bank. Many of us look at those decisions and say, ‘That’s stupid, you’re crazy. You could lose everything. You could get yourself killed. What are you thinking?’ It is not logic or facts but our hopes and dreams, our hearts and our guts, that drive us to try new things.”

What is your limbic brain telling you?

 

 

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