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I saw a great commercial on TV the other day.  The first time I saw it, I caught my attention.  The second time I saw it, I heard the words in relation to my business.

I am not endorsing the product in any way – I just love the message, and the delivery.

It’s a 30-second commercial… give it a listen:


 “We choose to define ourselves” – how do you define yourself?  each day. Are you satisfied with your definition?

“To make limits our starting line” – do have the same starting line each day? or do move it forward, closer to a goal every day?

“To challenge every day” – do you try to push the envelope of some part of your life just a wee bit each day?

“There are no do-overs, this is IT” – we really do go this way only once.  Mae West said You only live once, but if you do it right, once is enough.”  When you’re 85, sipping wine with your buds, are you going to look back and say “Yes!!  Good Job, Self!!”

“And IT starts now!” – it really is never too late to take charge of your life, to create it the way you want to live it.

For me, right now, “IT” is Reclaiming My Retirement Dreams!

You in?