boomerpreneurs

Make Yourself Comfortable! Please!

Imagine this scenario:

You’re invited to an opening for an acquaintance who is incredibly talented. When you get there, the place is quite busy and there is a line-up of people wanting to talk with your acquaintance. You look around the room and realize you don’t know anyone. You’re prepared for this and have a few opening lines so you can talk with strangers.

You scan the room a second time and you see people of all different age groups and all genders; several people appear to have quite flamboyant taste in clothes, others are dressed conservatively; several groups are laughing loudly – they’ve been to the bar a couple of times; there are any number of two- and three-somes chatting together and there are the usual people-watchers, not engaged with others.

Question:

Who do you decide to approach to chat with? Please describe them out loud.

Question:

Why did you choose this person/these people?

Understanding why you chose who you did and why that could matter to your business is just one of the skills you’ll gain in “Sassy, Savvy & Successful at 60!” launching in the Spring of 2016.

Here’s Lookin’ At You, Kid. Or Not.

Imagine:

You are excited to create an online business and you’re determined to make it successful. You can picture yourself on your laptop working your business from the location of your dreams (of course, that location needs to have internet connectivity!)

Question:

If I go to your website, will I see your name and your smiling face? Are you comfortable being the face of your business? (Yes, you can go to a professional for hair and make-up!)

There is no wrong answer here. Your answer is right for you. Sometimes, though, visitors to a website like to see who they are doing business with. Whatever your answer was, your business development plan will reflect and accommodate your choice.

This is just one of the skills you’ll gain in “Sassy, Savvy & Successful at 60!” launching in the Spring of 2016.

 

 

 

Do You Know Who You’re Talking To?

Imagine this scenario:

You have something really vital you want to share. You walk into a room with 1,000 people in it, many chatting with each other, some watching the video on a side stage, some reclining in easy chairs with a glass of wine dissing the politicians of the day, others off in a corner with that guru who has a similar message to share.

Now imagine this scenario:

You have something really vital you want to share. You walk into a room with 30 people in it. They have been waiting for you to arrive because they heard you were going to be presenting your topic so they hush immediately, take seats and are waiting eagerly for you to begin before you reach the podium.

Which room would you rather enter?

Which group will give you their undivided attention?

Which group will be more likely to buy your product or service?

Precisely. Which is why you need to know exactly who your target audience is before you put yourself out there.

This is just one of the skills you’ll gain in “Sassy, Savvy & Successful at 60!” launching in the Spring of 2016.