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Mary Jane West from Brooklyn, New York.


I think it was her frisky irreverence that triggered my affection for Mae West – she was spunky at a time when spunky women raised eyebrows and challenged the morals of the day.

She was, however, an advocate for women’s issues, gay rights and freedom of speech long before it was vogue. Her quick wit and double entendres live on to this day.

I have decided that if she had been born in this day and age, she could have been an on-line entrepreneur without switching up any of her lines at all!!


In her own words, she could have coached:

  • On focus: “I’m a woman of very few words, but lots of action.
  • On delivering the goods: “An ounce of performance is worth pounds of promises.”
  • On learning: “A dame that knows the ropes isn’t likely to get tied up.”
  • On marketing your website: “It is better to be looked over than overlooked.
  • On copywriting: “Too many girls follow the line of least resistance–but a good line is hard to resist.
  • On giving a client what they want: “Don’t keep a man guessing too long – he’s sure to find the answer somewhere else.
  • On the rinse and repeat method: “I’ll try anything once, twice if I like it, three times to make sure.
  • On letting your audience know you: “Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.
  • On getting it right: “You only live once, but if you do it right, once is enough.”
  • On being real “It isn’t what I do, but how I do it. It isn’t what I say, but how I say it, and how I look when I do it and say it.

And finally,

  • On success: “Too much of a good thing can be wonderful.”

Lessons that I think we could take from the immortal Miss West include spunkyness, tolerance, a lot of perseverance, and a healthy respect for your audience.

She also said: “He who hesitates is last!

Don’t hesitate to tell me about your spunky side!